Retail & Showroom
The pace of change in retail is relentless but good design will always help you to connect with customers.
Personalisation; immersive technology; sustainable materials – retailers are always exploring new ways to stay ahead. Done right, retail design will increase footfall, maximise sales and enhance your brand identity.
We’ve worked on everything from startups and independents to multiples and big-name brands, helping retailers in every sector to create engaging, inspiring stores. Our experience can help you connect with customers, create captivating spaces and achieve your commercial goals. This is design that delivers results.
How we can help you:
Applying our creative imagination and commercial intelligence to solve a range of retail problems – being more sustainable, creating impact, relocating or rolling out new stores.
Gaining an insight into your customers – their motivations and desires – to make the most effective, impactful use of your space.
Translating an online experience or brand vision into a new physical space – helping you successfully take your first steps into ‘bricks and mortar’ retail.
Understanding customer behaviour
Whether you’re opening a new store or want to make better use of an existing space, taking good design decisions hinges on understanding your customers – their wants and needs, their desires and dislikes, their shopping behaviours. Putting the customer at the heart of our thinking allows us to make informed decisions on every element of your design, from layout and lighting to wayfinding and fittings.
When Wheelfreedom asked us to create their very first physical showroom, they told us they wanted to challenge the typical mobility industry customer journey – to make their customers feel empowered by the experience of trying out new equipment. We worked extensively with them to understand their different customer profiles then used our findings to make informed, intelligent decisions throughout the design process.
Innovative, integrated, immersive store design
Customers are increasingly looking for a seamless retail experience – a place where online shopping intersects effortlessly with the real world. That’s where we use our blend of imagination and intelligent store design to find brave solutions. By putting your brand at the heart of the design strategy, we can create an integrated experience – one where everything clicks into place.
You can see this kind of thinking in our design for Betterlife – a hybrid space, combining retail and showroom. Our innovative, stimulating design uses a large-format interactive wall, AV screens and VR installations to showcase their services and create an immersive, well-connected customer experience.
Creating an effective customer journey with good retail design
A considered, well-designed store layout is one of the most important elements in the customer journey. An intuitive layout helps customers navigate your space and makes it easy for them to engage with your products. We regularly use our layout expertise to help retailers achieve their aims – increasing dwell time, highlighting key products and leveraging sales.
Working as part of a large multi-agency team, we led the technical interior build on a £multi-million refurbishment project for John Bell & Croyden’s Westminster store. We developed in-depth master drawings for this 1300 square metre prime retail space, encompassing layouts for flooring, electricals, HVAC, fixtures and fittings and lighting. Achieving a good store design depends on getting all these details right.
What our customers think…
“There is nothing else in the market like what we have achieved – our showroom stands head and shoulders above anything else…beyond comparison.
The quality and finish of the showroom design are both wow and practical – the space feels spacious, fresh and calm, a nice place to be, in a new level for the industry. But what excites me most is what we’ve achieved with our customer
experience, it’s quite moving, in that it provides our customers with a positive experience.
During the design process I really valued the personal and regular communication with Retail Experience Design – this is my business, it’s my everything, so being involved throughout the different stages was hugely important to me.”
“The design of our new clinic has established a new benchmark for Audiology and Aural care facilities in Europe.
Patients are now visiting us in numbers we could not have imagined or hoped for and we are delighted to welcome them to our world-class facility.
For our most ambitious project yet, it was crucial we worked with a design team who shared our vision and passion for creating an environment that clinicians would be proud to practice in and where patients would feel special and cared for.
Agreed deadlines were hit, budgets achieved, and designs delivered! And the patients and clinicians? Well, they love it!”
“Retail Experience Design are a brilliant blend of quality designers who offer fresh, new ideas whilst providing an engaging approach to the optical industry – their experience, attention to detail and versatility is second to none. For too long our industry has been unimaginative and unchallenged so, if your main goal is to progress, you need Retail Experience Design by your side.”
“Since the practice re-design, growth has impacted all areas and surpassed our expectations. The results simply speak for themselves
135%
increase in retail sales
123%
increase in overall sales
40%
more clinical exams per week
844
new patients
Ready to start your own redesign?
Have a chat with Dean to get your project started. Fill in the form to get the ball rolling or give us a call.
Studio
02477 103 494
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Need some inspiration? Take a look at some of our work.
There are no boundaries to what good design can achieve for your space and your business. Take a look at some of our work.
John Bell & Croyden
Retail & Showroom
WheelFreedom
Retail & Showroom
HellermannTyton
Retail & Showroom
Other sectors
Design for every space. Our experience is as broad as it is deep.
