Insight& strategy
Every successful project starts with a well-defined retail or commercial interior design strategy. To achieve this, we make time to listen, learn and get to know your business.
We’ll look at things from your perspective; unravel your challenges, understand your goals and identify the potential of your physical environment.
This includes evaluating your space, putting together customer profiles and competition research and creating your design brief based on everything we’ve learned.
Evaluating your space
Getting a first-hand view of how your current space works (or what your new space looks like) is intrinsic to our design process. Every project starts with a visit from one of our lead designers, who’ll carry out an on-site evaluation of your space.
We’ll talk through your pain points and space issues to help us understand what you want to do –and why. It’s also our chance to do some troubleshooting on site and share our initial ideas, face to face.
Understanding your customers & competitors
The clearer our understanding of your target customers, the better our design direction. We’ll work with you to explore your customer profiles and get a handle on their needs and motivations.
Our insight into what your competitors do well – and not so well – will help define your goals. We’ll also give you a ‘market snapshot’ of some key trends in your sector – it’s often a good spring board into exploring early design ideas.
Creating your design brief
We take everything we’ve learned about your space, your business and your goals to develop a clear, concise design brief.
This is where you’ll start to see that we think strategically, not just visually. Defining the right design strategy allows us to agree clear project objectives, timescales and costs – we’re relentlessly resourceful with your budget.
Other Services
Inspired by exploring possibilities and breaking boundaries, we apply intelligent design thinking to solve your space challenges creatively and commercially.
More infoCombining technical design expertise and precision, we translate your visuals into industry standard technical drawings and detailed specifications.
More infoCommitted to ensuring that your fit-out is competitively costed, accurately manufactured, and delivered to the highest standards, on spec, on budget, and on time.
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