Optical
We’ve carved out quite a niche when it comes to designing inspiring, effective optical environments.
We know what makes a successful space – somewhere you can provide both an exciting retail offer and an expert eyecare service.
We’ve helped new opticians open their doors and established brands to relocate. We’ve employed our space planning knowledge to get the best out of small stores. And we’ve used our retail design expertise to transform customer experience and improve commercial performance.
We can help you to:
Transform your traditional, tired interior into a unique retail space – to reflect your brand and elevate products.
Gain an in-depth understanding of your patients’ behaviours, wants, and needs to redefine your customer experience.
Leverage your space to create a highly efficient working environment – one that balances ‘look and feel’ with functionality.
Seeing merchandising from new angles
The traditional way to display frames – stainless steel rods and bars – can feel dated. It’s not the visually stimulating experience customers want. We always encourage our clients to be more creative with merchandising and frame displays – to explore different fixtures and fittings, lighting, colours and materials to help customers distinguish different brands and styles.
Proudly independent, Glimpse Opticians asked us to translate their values – bespoke care for every pair of eyes – into their store. Our design included floating display units, bright yellow metalworks and illuminated shelving. Set against the exposed brick walls, this striking juxtaposition elevated their unique range of eyewear. A bespoke design for a bespoke business.
Helping opticians think like retailers
Providing expert clinical eye care to patients is just a part of what keeps customers coming back to your practice. Patients are consumers too. They expect the same kind of tailored customer experience they’ve come to expect from, say, a fashion retailer.
Relocating to a new unit, Karen Lockyer Optometrists wanted to redefine their retail experience and create a boutique feel. We encouraged them to think like a retailer and applied our experience to the layout, lighting and furniture as well as creating bespoke displays for their extensive range of frames. The result: a visually striking aesthetic and a space strategically designed to increase sales.
Designing effective dispensing spaces
A well-designed dispensing space is the heart of your patient experience.
We know that dispensing is more than selling frames – it’s where opticians can focus on each patient’s needs and build trust.
For Norville Opticians, we transformed an unused corridor space into a dedicated dispensing zone with individual stations. As well as making better use of the space overall, this has transformed their approach to dispensing and improved their patient experience – having room to focus on individual needs means increased sales and more repeat business.
What our customers think…
“Since the practice re-design, growth has impacted all areas and surpassed our expectations. The results simply speak for themselves
135%
increase in retail sales
123%
increase in overall sales
40%
more clinical exams per week
844
new patients
“A brilliant blend of quality designers who offer fresh and new ideas. For too long the retail side of our industry has been unimaginative and unchallenged in offering functional design.
If your main goal is to progress in the retail environment, you need Retail Experience Design by your side.
We chose Retail Experience Design as we felt they had a good understanding of the optical retail market – we could see how they were different from a shopfitter, comprising bespoke design and individual thought in the process.
Their experience, attention to detail and versatility is second to none”
“Retail Experience Design understood and listened to what I wanted to achieve with my new practice and incorporated my vision into an empty shell.
The result is an elevated practice design with an amazing retail space.
The team are really easy to work with and went above and beyond in bringing my new practice to life.”
“The design direction for our new store concept blew the usual optical shop fit specialists out of the water. Not only does our store look fantastic, it improves upon so many areas – it really feels like this store has been designed to reflect what we are all about as a forward-thinking optical business. If you’re considering a refit or a new practice, Retail Experience Design will definitely provide you with something different.”
“From the minute we saw their work, it was clear Retail Experience Design had a high skill set in designing. It’s why they were our first choice when setting up our second practice.
The team are very approachable and listened to us – ensuring the design and product choice was aligned with our vision and budget. Highly recommended”
“The knowledge that Retail Experience Design team has on creating a retail environment that really works in the world of optics was invaluable. It has translated into a beautiful practice that will now enable us to really push the business forward, we are already seeing a big improvement in sales and the feedback from our clients in nothing short of fantastic.”
Ready to start your own redesign?
Have a chat with us to get your project started. Fill in the form to get the ball rolling or give us a call.
Studio
02477 103 494
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Need some inspiration? Take a look at some of our work.
There are no boundaries to what good design can achieve for your space and your business. Take a look at some of our work.
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Design for every space. Our experience is as broad as it is deep.
